My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.
Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.
The audiobook industry is booming, yet only 5% of books ever get made into audio format. If you’ve got a background in acting, or if people have said you’ve got a voice made for the radio, you can make extra money recording audio versions of independent and popular books. Sites like ACX connect authors with audiobook performers. So, whether you’re an author looking for more ways to sell your book, or an actor/voice actor looking to make some extra income, you can sell your services online.
How to Get It: You'll need to create a YouTube account and then shoot video either with your phone or a video camera, then upload it to your account. To enroll in the partner program, click on YouTube settings, check the circle next to "Allow Advertisements," then click on "View Additional Features." On the YouTube monetization page, opt in. Generally, you must earn a minimum before you get paid, and YouTube pays monthly — if you don't earn enough in one month, the balance rolls over.
Under Armour came up with the hashtag “I Will What I Want” to encourage powerful athletic women to achieve their dreams despite any opposition they might face. The hashtag, first used by American Ballet Theatre ballerina soloist Misty Copeland, blew up on Facebook after supermodel Gisele Bündchen used it in one of her Facebook posts. Many other female athletes have also used the hashtag.
For instance, suppose that you want to start a creative business using your sewing skills to make homemade quilts. Because of the time involved, you're only able to make two quilts per month. You discover that people are willing to pay $300 for each quilt you produce. That produces revenue of $600 per month, minus the cost of expenses related to quilt production and advertising.
PPC advertising is a method of advertising on search engines like Google and Bing. As mentioned earlier, with PPC ads, you pay each time that ad is clicked on. PPC ads also exist on social media platforms like Instagram and Facebook as well. However, if you're going to engage in PPC advertising, it's important that you determine conversion rates by using tracking pixels.
Anyone can sell goods on Amazon, provided you have products to sell (or buy low, then resell). If you’re the type to hit all the local garage sales each weekend, there’s all sorts of valuable things that can be resold online as incredibly lucrative side business ideas. If you want to step your Amazon selling game up, check out this detailed story about Amazon and eBay retail arbitrage featuring an interview with several successful drop-shippers who’ve grown this home based business idea from side business into a lucrative money-maker.
And don’t forget social media as a home-based business. Many churches, other non profit charities, and business owners NEED to advertise via social media. You can either be hired to do theirs or become a consultant who trains their staff. Many churches don’t know the Internet laws like an avid social media user does. They’ll need someone to teach them how to use social media and protect their organization while doing it. Ask me how I know. 😉 My husband and I have worked with some organizations who refused to listen and they ended up with some scandals. Take a gander at what happened to Pastor Alios Bell’s ministry reputation when someone who knows social media happened upon her indiscretion at Applebee’s. Google it. It went viral.
Over the last decade, high-speed internet, a proliferation of devices and applications, and changing attitudes about the nature of work have made working at home a reality for millions of people around the world. One study, in fact, concluded that nearly half of all American employees work at home. And the trend isn’t limited to the United States; 79 percent of knowledge workers globally now do at least some work outside the office.
With the Covid-19 pandemic, you may be among millions of people who find themselves working from home. And if you’re like me, you may be looking for a new home based business idea or ways to make more money from home to supplement your income. I’ve built my businesses from home, and I’m telling you – there has never been a better time to figure out a new side hustle.
Another great option is Acorns and my experience is that Acorns can make anyone an investor. It helps you start saving by rounding up your purchases on the debit or credit card of your choice. Then, every time you hit $5 in savings, Acorns invests your money in ETFs. Mighty convenient. Acorns cost $1, $2, or $3 per month depending on the plan you choose – making it a cheap option for young investors. Here’s our review of Acorns.
But I'm not talking about any kind of link building. I'm talking about organic link building by getting out there and creating insatiable "anchor content" on your website, then linking to that content with equally-great content that's created on authority sites like Medium, Quora, LinkedIn and other publishing platforms. It's not easy by any measure. Google is far more wary of newcomers these days than it once used to be.
What It Pays: Though it varies widely by company, you'll likely be paid per post or hourly. Factors that could increase or decrease the pay scale include word count, research, interviewing an expert, and more. Many freelancers are full-time, but if you're looking for a side-hustle to make some weekend money, this is a great option too. According to Pay Scale, the average salary for a freelance writer is about $24/hr.
If you like sports, becoming a yoga instructor can bring you some sweet cash. Also, the income can be significantly higher than those for a regular 9 to 5 job. Still, you should have previous experience and knowledge of the yoga practices. Certification helps too. Yoga instructors are paid by the hour, so you don’t necessarily need to work 8 hours a day.