The better you learn and understand SEO and the more strides you take to learn this seemingly confusing and complex discipline, the more likely you'll be to appear organically in search results. And let's face it, organic search is important to marketing online. Considering that most people don't have massive advertising budgets and don't know the first thing about lead magnets, squeeze pages and sales funnels, appearing visible is critical towards long-term success.
What It Is: Many companies pay online testers to make sure websites are intuitive and easy to navigate. "You basically follow the instructions you're given to check out the website," says Anna Thurman, founder of RealWaysToEarnMoneyOnline.com, a site that has reviewed more than 500 online work opportunities. "It usually only takes about 15 minutes per test." Thurman recommends registering with 10 to 12 different companies since the opportunities to test these sites are doled out first come, first served. "There are people who make $100 to $200 a month by staying on top of those tests," Thurman says.
The first component of Google's trust has to do with age. Age is more than a number. But it's not just the age when you first registered your website. The indexed age has to do with two factors: i) the date that Google originally found your website, and; ii) what happened between the time that Google found your website and the present moment in time.
If you don’t mind parading yourself around in public places as a side business idea, and enjoy a little attention, then working as a human billboard can pay a surprising amount of dividends. Renting out your beard, for example can earn you as much as $5 a day while having a brand logo tattooed on your shaven head for five years could pay as much as $7,000—though this type of earning opportunity is admittedly rare. This business idea is definitely not for the faint of heart, and is a little extreme for me, but nonetheless it’s been done as a side hustle for many people, even some having done it to pay their college tuition fees. You can start by holding a placard or wearing a sandwich board. If you think this is a good side business idea, you can go all the way and turn it into a full on small business idea with enough hard work—plus you won’t have to deal with all the issues other more complex businesses have to constantly think about.
If you love to travel and find yourself randomly searching for airfare sales or browsing Lonely Planet, why not carve out a niche for yourself as a private travel agent? My friend, Mark Jackson did just that, making extra money online with his travel consulting side business. Start with word of mouth recommendations from friends who know they can count on you for the cheapest flights, and then move on and create a Facebook or LinkedIn group to invite people who want to stay on top of the latest deals. Eventually you could spin this into a full-time consultancy teaching people how to make their dream trips a reality.
Got a thing for numbers? Plenty of companies need to hire talented contractors who are good at data analysis, making this a potentially lucrative side business idea if you have the right credentials and experience. Platforms like Upwork and Digiserved are but a two of many websites that are great for freelancers with an analytical prowess, looking for extra work as a side business idea around their full-time jobs.
A pet sitting or dog walking service indulges your passion for dogs and other pets, but requires hardly any equipment. Get started for free — or perhaps the cost of pet treats and dog leashes. Dog walking or pet sitting requires you to visit clients’ homes. The positives of this small business are a flexible schedule and a home office. Add technology such as scheduling apps to manage administrative work.
If you have something you’re skilled at and very passionate about, you can turn that winning combination into offering your services with one-on-one online coaching as one of the most dependable side business ideas that leverage your skills. Just be sure to implement your own opportunity management system so you don’t get caught up working with clients that you can’t measurably help. Elmira Strange will give you a step-by-step plan for putting your skills and experience to work by developing an online coaching business—even as a side business idea in the time around your full-time job—so be sure to check out her course on Udemy for a jump start on this side business idea.
Build up a following on your Instagram account and you could quickly be approached by major brands, gear companies, and other relevant businesses that sell products or services related to the type of content you share on Instagram—creating multiple potential side business ideas that’ll come to you. If you have the right marketing skills and hundreds of thousands of followers, you can easily charge anywhere between $500 to $5,000 per post (or more)—which makes for very profitable side business ideas. Once you get some traction, to cut down on the amount of time you spend uploading images, you can make your entire workflow more efficient by posting photos from your Mac or PC.
Companies often use email marketing to re-engage past customers, but a “Where’d You Go? Want To Buy This?” message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber. This is why JetBlue’s one year re-engagement email works so well -- it uses humor to convey a sense of friendliness and fun, while simultaneously reminding an old email subscriber they might want to check out some of JetBlue’s new flight deals.
He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Englewood, Colorado-based TTEC has been around since 1982, and is a business process outsourcing company. It provides services around the world, and operates delivery centers in 24 countries. TTEC provides work-from-home situations for consultants, customer service professionals, students, and veterans. In fact, the company employs more than 20,000 work-at-home employees.
The first follows the startup path we outlined above: You have a disruptive idea for an app or piece of software, you validate the idea with real customers, and then raise money to hire developers or a development studio to build, launch, and scale your software. If you’ve done everything right, your software will be accepted to the Apple and Google Stores and you’ll make money every time someone downloads it or pays for a premium feature.
How to Get It: Begin with sites like UserTesting.com, YouEye.com and Userlytics.com. Register with multiple companies for opportunities to test as many websites as possible. Once you're in the system, you'll be emailed when testers are needed, and if you're one of the first to respond, expect to spend 15 to 20 minutes completing the test. Many sites require a microphone and/or webcam, which are built into most laptops—but if you need to buy one, they aren't expensive. The tester sites typically pay within a week or two via PayPal.
Be professional. When you submit a résumé, don’t type it in ALL CAPS and please don’t avoid the caps lock like the plague. Know how to use it without looking incompetent. Write in complete sentences with proper grammar. Of course, there will be exceptions, but even with the exceptions, you must keep it professional. You’re building their view of you.
I’ve found that fear often stops aspiring consultants from starting a consulting business–or any business–and on my blog, I talk about how to overcome those fears. I also talk about practical, concrete things you can do to start and run a successful consulting business, along with tools, tips, tricks, and techniques for automating your business and keeping costs to a minimum. The info I give is applicable to most other types of businesses as well.
My favorite style in this is article marketing. You create anchor content on your website or blog, then you build authority-content links to that content, effectively driving up the visibility. I've used this single strategy to rank hundreds of keywords in the #1 spot on Google, and I would highly recommend that if you're going to learn any marketing strategy, that you get really good at this one.
Earning money on GigWalk is similar to working on Task Rabbit—not a bad side business idea if you’ve got the free time. You get to choose from an amusingly diverse range of jobs from taking snapshots of restaurant menus to counting the items arrayed on supermarket racks. It won’t make you rich though, with payouts tending to congregate in the lower half of their $3-to-$100 range. But, if you’re looking for a steady little side business idea, it can’t hurt doing a strange but fun errand and getting a tip at the end. When you’re bored or a little short on cash, you can access GigWalk anytime, anywhere via their mobile app. Meanwhile, all the jobs specifically vetted for you will be within reach (ideally, just a brisk walk away).
Build your audience on a course community: If you’re just getting started building an audience for yourself and want to leverage communities already actively looking for content you can choose to host and sell your online course on a site like Skillshare or Udemy. These are easy, cost-effective ways to build an audience and test your niche to see if there’s demand for it.
Now next, you’ll want to pick a WordPress theme from somewhere like Elementor, ThemeForest, Elegant Themes, or OptimizePress that you can use today. This is the barebones design of your site, which you can then customize with your own branding, copy, and images. That being said, you don’t want to cheap out. It costs less than $100 to buy a theme that will make your website look professional (and you can upgrade to a completely custom design once you get the business going). You’ll also need strong marketing tools to grow your website, like HubSpot’s All-in-One Marketing plugin.
How to Get It: Check out K12 (K12.com) and Connections Academy (ConnectionsAcademy.com). Both organizations offer various benefits — including health insurance, retirement savings accounts and paid time off — depending on where you live. As in any job where you work with kids, there will be a background and reference check as well as interviews. You may also need to be licensed to teach in the state where the students reside.
Make sure you are buying items that are highly sellable, meaning that you there is a large market so you won’t have to wait years to find a buyer. And be disciplined enough only to buy items that allow you plenty of markup for resale. Specialization, or at least having most of your products fit your specialization, is highly likely to increase your chances of success.
Google's core algorithms and its propensity to shroud its data in layers of obscurity is not something new. However, it is critical to any understanding of marketing on the internet simply because this visibility is at the heart of everything else that you do. Forget about social media and other forms of marketing for the time being. Search engine optimization (SEO) offers up the proverbial key to near-limitless amounts of traffic on the web.
What It Is: Do people ask you your secret to perfect pie crust or how you made that wreath? "Everyone knows how to do something, or has a hobby they enjoy," says Kimberly Lawson, owner of OohLaLuxe.net, who has created fashion and beauty tutorial videos. "These can easily be turned into profits." Simply sign up for a free YouTube account. Then use a smartphone or digital camera to record yourself explaining and demonstrating how you work your magic. (If you're more tech-savvy or have a burgeoning teenage filmmaker in your house, you can use desktop software, such as Windows Movie Maker, to create a slicker video.) "Once you upload the video to YouTube, enroll in its partner program," Lawson says. YouTube will then place ads inside or near your video, and you will earn money from the ads themselves, video views and click-throughs. "The key is to put a unique spin on your video," says Lawson, especially if there are lots of others on the same subject.
Gaining Google's trust doesn't happen overnight. It takes time. Think about building up your relationship with anyone. The longer you know that person, the more likely that trust will solidify. So, the reasoning is, that if Google just met you, it's going to have a hard time trusting you. If you want Google to trust you, you have to get other people that Google already trusts, to vouch for you. This is also known as link-building.
We’re all guilty of spending too much time on Facebook, Twitter, or Pinterest sometimes, so why not get paid to put your expertise to work as a side business idea? Lots of companies, especially startups or those in retail and travel—even influencers have heavy social media presences and are constantly in need of people to help build their brands online. You can find these types of opportunities on sites like Flexjobs, Career Builder and most employers on these websites are conditioned to working with people who operate these services as their side business idea. Over time as you grow in your ability to leverage various social channels, you can add more service offerings like running high-return Facebook Ad campaigns or hosting lucrative sweepstakes competitions for the brands you want to work with.
Take it seriously. Yes, you’re applying for an online job. Yes, you can do the work in your underwear, but that doesn’t mean it’s not a “real job”. You must treat it as such or they aren’t going to treat you as a serious candidate. You aren’t the only one who wants to work in their underwear. In fact, the competition online is likely higher than it is in your local area.