Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface. Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.
Traffic is one of the most important parameters for your blog; the more people who find your blog, the more people who will read your ideas. If you're ready and willing to have your blog admired in the online community, then try a few different methods of increasing blog traffic. You'll create better content in the end, and probably have dozens of new viewers each day.
Focus on your design. The first thing people notice when they visit your blog, is the way it looks. And although the old adage goes that one shouldn’t judge a book by its cover, the same isn’t always true for a blog. If you want people to stay on your blog, you’ve got to hook them with an eye-catching design; once they’re interested in the appearance, they’ll start reading to see what you’re all about.
Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you could with a traditional promotional content -- such as a billboard or print ad.
Set up an alert system. You’ve probably done this yourself - found a blog you love, forget to write down the URL, and never visit again. Don’t allow this to happen to your readers! On your own blog, you can create an email newsletter or update system to let readers know when you’ve created a new post. Want an easier way to do it? Join a program like Bloglovin.com; this site allows other users to ‘follow’ you, and receive an alert every time you post something new.