Enhance your writing. So now people are hooked on the appearance of your blog, but now you’ve got to provide stellar content to keep them around. In general, blogs should be written with a light-hearted tone and easy to understand vocabulary (unless it’s an academic or otherwise specific blog). Get your blog optimized for search engines (SEO optimized) by using common search queries throughout your writing. This will move your blog closer to the top of search engine result pages, and make people more likely to read your posts.
I’ve just started focusing more on SEO on my blog. This post has been invaluable, especially as it provides a lot of information even those who have already learnt about SEO might not know. I’ve been using the Yoast plugin for months, but I’d never thought about creating an infograph and asking people to use it for my posts! OR asking people to share my posts they have been mentioned in.
There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand. It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
Focus on your design. The first thing people notice when they visit your blog, is the way it looks. And although the old adage goes that one shouldn’t judge a book by its cover, the same isn’t always true for a blog. If you want people to stay on your blog, you’ve got to hook them with an eye-catching design; once they’re interested in the appearance, they’ll start reading to see what you’re all about.
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."