If you really want to drive big time traffic to your blog, keywords and SEO have to be a part of your strategy. People get really nervous these days when you suggest doing something in the name of SEO, but remember, search engine optimization is fine when done right. More than fine  - it’s wonderous! You get targeted traffic from Google, and users find the information and answers they’re searching the web for.

Try to make sure that most of your content is evergreen. Evergreen content is the kind of content that can live forever on the web and that time won’t make irrelevant. For example, a post about this year’s Oscar nominations will become useless in a few months time. A post about the greatest movie classics will continue to be relevant over the years, making it evergreen. 
Target your "advertising." Try to promote your blog in places around the internet where people who would be interested in your blog are likely to be. If you write a post you think a friend of yours would particularly enjoy, let him or her know about it. You can even adapt you signature for different forums. If you blog about gardening and post on a forum about roses, put a link in your signature to a category or tag with all of your rose-related articles or a link to your best article about roses.
The kind of content you create depends on your audience's needs at different stages in the buyer's journey. You should start by creating buyer personas (use these free templates, or try makemypersona.com) to identify what your audience's goals and challenges are in relation to your business. On a basic level, your online content should aim to help them meet these goals, and overcome their challenges.
For marketers trying to compete in this new digital medium, it’s incredibly difficult to surface your content above the competitive noise. While the amount of time consumers spend on web and mobile has increased dramatically, the amount of available content has increased exponentially. More digital content is created in a day than most people can consume in a year. With so many distractions and choices, your audience has a very short attention span.
Target your "advertising." Try to promote your blog in places around the internet where people who would be interested in your blog are likely to be. If you write a post you think a friend of yours would particularly enjoy, let him or her know about it. You can even adapt you signature for different forums. If you blog about gardening and post on a forum about roses, put a link in your signature to a category or tag with all of your rose-related articles or a link to your best article about roses.
For that reason, you're probably less likely to focus on ‘leads' in their traditional sense, and more likely to focus on building an accelerated buyer's journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).
Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[43] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
With the explosion of digital media, people began to engage with each other – and the companies they did business with – in new ways. The relevance of traditional print and broadcast channels declined, completely changing the consumer-corporation dynamic. Digital channels opened doors for consumers. No longer passive participants in a one-sided marketing conversation, consumers became empowered authors, publishers and critics. The digital landscape is participatory, an area where consumers exchange ideas. Marketers no longer drive the discussion. Everyday consumers are now the style makers and trendsetters.
Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[43] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
Post at the right time. If your target audience is adult males over the age of 50, it probably won’t be good to always post new content at midnight. Similarly, it’s not incredibly helpful if you post about how to make the perfect ‘New Year’s Eve’ decorations for a party, the day of/after New Year’s Eve. Keep your target audience and your content in mind when you choose a date and time to post an update. 

Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[43] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
For marketers trying to compete in this new digital medium, it’s incredibly difficult to surface your content above the competitive noise. While the amount of time consumers spend on web and mobile has increased dramatically, the amount of available content has increased exponentially. More digital content is created in a day than most people can consume in a year. With so many distractions and choices, your audience has a very short attention span.
Well change that mindset because you DO have value to add. People want human connection. Just sharing a story on how you saved money, invested, mindset change, etc is helpful to people. Make it unique and fun to read. Send articles you found useful. Lot’s of different ways to provide value you just have to think outside the box a little when you are first starting out.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[45] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.[28]
Use Google Analytics to see which websites are driving the most referral traffic. Find the forums and sites your target audience visits, and get active. Engage in discussion and post links or blog comments when appropriate. This is big – you can’t come off as spammy. You need to be seen as a valuable member of the community who is sharing something of merit. If someone mentions needing advice about scheduling healthy meal plans for each week, go ahead and point them to your resource! If they’re discussing their struggles in mastering the fine art of clowning, you can probably move along.
Scale up your business – The great thing about having a website blog is that it will continue growing and growing until you just get too tired to handle all the customers yourself that you will start to need helpers of your own. Unlike traditional sales promoting which doesn’t use a website, you only get money if you go out and work. However with a website, it will stay on the web forever which means that even if you don’t go out for work, you will still get sales.
Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[43] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
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