Over the next few posts, and starting with this one, I’m going to share with you a detailed 8-step process for creating your own SEO strategy (what I often refer to as an SRD (SEO Research Document)), beginning with defining target audiences and taking it all the way through some fairly comprehensive competitive research, search traffic projections, content strategies, and specific goals and prioritizations.
People like more choices, so consider creating subscription levels that let people sign up to receive content that’s relevant to them. For example, if you sell widgets and tax advice, provide three options on your opt-in form that allow users to sign up to receive info about widgets, info about tax advice or both. Further customize by allowing them to designate how frequently they’d like to hear from you — weekly, monthly or only when something really special is going on. People may be more likely to sign up for your email list if they have some control over the content they’ll receive.
This was all free information I found online in less than an hour, that gives me some great ideas for content, partnerships and potential tools to build into my site to be relevant and useful to my target audience. Of course this is just some quick loose data, so I'll emphasize again: be careful where your data comes from (try to validate when possible), and think about how to use your data wisely.

What if you could entrust your Twitter account to a machine? This isn’t dystopian science fiction but a reality thanks to Happy Cyborg, a fun tool that’s still in beta. Happy Cyborg assumes control of your Twitter handle and behaves as you would based on common responses to Twitter interactions. Probably not recommended for corporate accounts, but it could be ideal for busy entrepreneurs who find themselves tweeting the same stuff frequently.

Sure, we did keyword research, we recommended partnerships and widgets and architecture advice, but we didn’t step back and take a good look at our target audiences, what sites were meeting their specific needs in search results, and what we specifically could build into the product that would be far more desirable than what everyone else had (not even thought of yet ideally) to make sure our entire site is superior, resulting in the inevitable stealing of search traffic from our competitors.
See your site how the spider sees it with one of our most useful Internet marketing tools. This one-stop glimpse of your site's most basic information can give insight into minor adjustments that can have a major impact. Use this tool to evaluate your internal links, meta information, and page content. By adjusting these elements, you can structure your site to reach its maximum potential.
Thanks so much for this entry, Laura! I loved the way your post is so practical, straightforward, newbie-friendly - and most importantly, how it emphasizes the bottom line at all times. It's easy to get "lost in the fog" of SEO with so many looming tasks and forget the main purpose, so it's wonderful to have a straightforward outline of what to do and why certain tasks need to be done. I look forward to reading your future insights!
Brian. You talk about how all these variables matter in getting this article to rank #1 for “list building” and how competitors have way more links than you, but then you also consider your DA and your PA together, you have almost the highest score out of the top 10 rankings; and when you consider you are more topical authority, then that explains why Hugpages (all purpose site) is not ranking higher. Maybe its not all as complicated as you suggest.
Spider-driven search engines such as Google®, Yahoo!® and MSN® use "robots" or "crawlers" to score websites across the Internet. Robots "spider/crawl" each site and "score" pages based on how relevant they are. A website's score or placement within a spider driven search engine is derived from hundreds of variables such as link popularity, density and frequency of keywords in page content, HTML code, site themes and more. You will want to focus many criteria in your SEO strategy to position yourself well among the major search engines. Here are two of the most influential factors:

Great and impressive article! Sounds good, but looks good for blogs where you are giving usefull information to readers, like strategies, advices etc. But unfortunately I can now hardly imagine how I will apply it in the gambling industry, where people are just looking for bonuses, but not for useful content. But I will try, will try to improve firstly user intent.


Use your mouse to resize your browser and see what your browser size is. The numbers located inside of the box will tell you how many pixels your browser is. Knowing your browser size will allow you to set up your site so that it can be viewed on different sizes of monitors while still displaying all of the important information you wish to convey to visitors.

Want to see all of the images on a Web page along with their size, alt text, and a real-size display of the image? How about a list of all of your page links: external links, internal links, style sheets, XML, and other assets? Do you know which ones aren't working? Among our free SEO tools, this one is always popular for its multipurpose functionality!
Take the 10 pillar topics you came up with in Step 1 and create a web page for each one that outlines the topic at a high level -- using the long-tail keywords you came up with for each cluster in Step 2. A pillar page on SEO, for example, can describe SEO in brief sections that introduce keyword research, image optimization, SEO strategy, and other subtopics as they are identified. Think of each pillar page as a table of contents, where you're briefing your readers on subtopics you'll elaborate on in blog posts.
Like many SEOs, I was hired with one vague responsibility: to set up an SEO program and achieve results. Like many SEOs, we jumped right in and started spewing out SEO audits, rewriting title tags, offering up backlink suggestions, rewriting URLs and so on. And like many SEOs we promised results. But what we didn’t do, until that fateful launch, was develop a comprehensive strategy.
Tailwind is a super simple yet supremely powerful content scheduling solution for Pinterest and Instagram. You can use it to save time with bulk image upload, really easy drag and drop calendar, multi-board pinning and pin looping, hashtag lists, and more. Plus, you can automatically optimize your Pinterest and Instagram schedules based on when your audience is most engaged.
Why not? When you skimp on tools, you hinder your marketing from getting better. So, regardless of whether you choose these specific tools or not, make it your goal to find tools that you use regularly. Better tools are equivalent to better marketing. Whatever the tool you choose, make sure that you understand it well and that it makes a measurable improvement on your marketing efforts.
Really its just a matter of getting creative - grab a cup of caffeine and think for a minute about what resources you have to try to get some insight on your visitors (or target markets) and their needs before you dive in.  Think about how much time it might take you (or what the cost of the reports would be if you are going to buy some market research reports), and tack that onto your billing as an optional service.

Thanks for sharing such quality content online. I really loved the way you have written this blog post. SEO is the most important factor if you want to increase your online network. SEO, not just only helps in getting more organic traffic via search engines but also builds a good brand authority online. I have learned a few new tips which I think can help me out improving my blog’s SEO score. Looking forward to more quality content in the future… 🙂

Thanks for bringing up this point - I agree Eric - competitive positioning can help you determine value that you bring to the table that your competitors dont.  I'm all for it.  Neilsen does some reports that provide awareness, likelihood to recommend, sentiment and other insightsfor your site/brand and your competitors. You can also pull some of that type of insight out of social listening platforms like NetBase, SM2, Radian6, Dow Jones, Nielsen, and so many others.  I've even done some hacked compeitove sentiment comprisons before using Search: searching for [brand or feature] + "like", "love", hate", "wish" etc. 


I recently come across a case study where a newly found business was able to climb up high in search results without building links. Their strategy was to create a buzz for their main business term across social media platforms and they made people talk about it as well as visit their respective pages. In 2019, Do we have to look at various means through which we can improve our rankings without building links? What are your thoughts? I am sure Rank Brain also listen to what people talk about a brand or business than just identifying it through backlinks.

Figuring out when your visitor is ready to convert depends on your website viewers’ behavior, so you’ll want to conduct A/B testing to determine where you need to place your CTA. Does it work best towards the bottom of a blog page, when it slides out to the right, or does it get higher conversions at the beginning of the page, sliding out from the left?


SEO is short for "search engine optimization." To have your site optimized for the search engines means to attempt to have top placement in the results pages whenever a specific keyword is typed into the query box. There are many search engine optimization services to choose from, so here are some things to keep in mind when seeking SEO services or developing an SEO strategy of your own.

See your site how the spider sees it with one of our most useful Internet marketing tools. This one-stop glimpse of your site's most basic information can give insight into minor adjustments that can have a major impact. Use this tool to evaluate your internal links, meta information, and page content. By adjusting these elements, you can structure your site to reach its maximum potential.

Want to see all of the images on a Web page along with their size, alt text, and a real-size display of the image? How about a list of all of your page links: external links, internal links, style sheets, XML, and other assets? Do you know which ones aren't working? Among our free SEO tools, this one is always popular for its multipurpose functionality!
Want to see all of the images on a Web page along with their size, alt text, and a real-size display of the image? How about a list of all of your page links: external links, internal links, style sheets, XML, and other assets? Do you know which ones aren't working? Among our free SEO tools, this one is always popular for its multipurpose functionality!
On the other hand, I'd like to know how many people constitutes your new experience as an indipedent consultant? Infact, as others noted in the comments here, what you suggest is perfect especially for an in-house SEO situation or in for an Web Marketing Agency with at least 5/8 people working in. Even if all you say is correct and hopefully what everybodies should do, I honestly find quite difficult to dedicate all the amount of time and dedication in order to check all the steps described in your post. Or, at least, I cannot imagine myself doing it for all the clients.
People like more choices, so consider creating subscription levels that let people sign up to receive content that’s relevant to them. For example, if you sell widgets and tax advice, provide three options on your opt-in form that allow users to sign up to receive info about widgets, info about tax advice or both. Further customize by allowing them to designate how frequently they’d like to hear from you — weekly, monthly or only when something really special is going on. People may be more likely to sign up for your email list if they have some control over the content they’ll receive.
Ever since I first time heard that you can get free traffic from a thing called Google, I wanted that. But, I had no idea where to start. And what was even worse, every “great” tip I’d receive from an “experts” was a complete BS that only sounds nice, but could never be used by real businesses. Most of those things are considered black-hat now. That’s how “great” those tips were.

Thanks so much for this entry, Laura! I loved the way your post is so practical, straightforward, newbie-friendly - and most importantly, how it emphasizes the bottom line at all times. It's easy to get "lost in the fog" of SEO with so many looming tasks and forget the main purpose, so it's wonderful to have a straightforward outline of what to do and why certain tasks need to be done. I look forward to reading your future insights!

Building a robots.txt file can be confusing, and there are many online SEO tools that don't make the job much easier. You want to make sure that when search engines crawl your site, they don't have access to sensitive files, but they do have access to others. User our free Robots.txt Generator Tool to build or modify your robots.txt file, and get a look at how your current robots.txt file will work versus your new one.


Really its just a matter of getting creative - grab a cup of caffeine and think for a minute about what resources you have to try to get some insight on your visitors (or target markets) and their needs before you dive in.  Think about how much time it might take you (or what the cost of the reports would be if you are going to buy some market research reports), and tack that onto your billing as an optional service.
Does your page load quickly, or is it slow to appear? How does the loading time of your page compare to the loading time of another page? What is the actual speed your page loads at? Use this tool to analyze how long your page takes to load at a variety of connection speeds, to view what components of your page take the longest amount of time to load, and see a full breakdown of every component of your page. Also, use our cool "compare two pages" function to load your page side by side with another!
It makes sense: the people who visit your blog post or web page are looking for something specific, so your CTA needs to meet those unique needs. For instance, if you’ve got a ton of traffic visiting your “List-Building Strategy” blog article, why not entice those people to subscribe to your email list by including a simple CTA like this: “Click here to download a free list-building toolkit.”
Calculating the CTR of two different ads is easy – predicting how they’ll perform over the long term is much harder without running a lengthy A/B test. Perry Marshall's SplitTester tool allows you to enter numerical CTR data to predict the ongoing performance of the two ads. Great for estimating statistical significance if you don’t have enough time for a full A/B test.
SEO is short for "search engine optimization." To have your site optimized for the search engines means to attempt to have top placement in the results pages whenever a specific keyword is typed into the query box. There are many search engine optimization services to choose from, so here are some things to keep in mind when seeking SEO services or developing an SEO strategy of your own.

Instead, in this instance, we started at wireframe stage, plopping in keywords and meta tags. Of course, the site really needed those things, and although it launched technically “optimized”, it wasn’t enough to provide a better product than our top competitor(s). A product that people want to visit, revisit, email to friends, share on social networks, and link to more than our competitors. It wasn’t even enough to move up in the rankings.


I’ll never forget the fun we had at those NFL celebrations at Regent Street in London, a couple of years back. My sister and I took part in a couple of games, one of which required yelling some American Football words at the top of our voices, and our mum was certain we were going to nail this. Sure this sounds supportive, but our mum’s focus was on “yelling”. Joke’s on her, we failed miserably (…we only caught “quarterback” out of all the words).
On the other hand, I'd like to know how many people constitutes your new experience as an indipedent consultant? Infact, as others noted in the comments here, what you suggest is perfect especially for an in-house SEO situation or in for an Web Marketing Agency with at least 5/8 people working in. Even if all you say is correct and hopefully what everybodies should do, I honestly find quite difficult to dedicate all the amount of time and dedication in order to check all the steps described in your post. Or, at least, I cannot imagine myself doing it for all the clients.
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